From the Journal
The Journal is where we unpack what we’re learning, exploring, and building—from branding to digital trends.
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08 Sep 2026What Is Brand Identity Design? The Complete Guide
Brand identity design gets described as logo design by people who haven’t done it properly and as everything by people who have. The truth is somewhere specific. When a business goes through a rebrand and receives a logo, a colour palette, and a brand guidelines PDF, they’ve received part of a brand identity. Possibly a […]
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26 Aug 2026Website Redesign: When It’s Worth It, and When It Isn’t
A website redesign is one of the most commonly commissioned — and most commonly misdiagnosed — projects in business. Here’s how to know if you actually need one. We get redesign briefs fairly regularly. And honestly, a good chunk of them aren’t really redesign briefs when you look at them closely. We’ll start asking questions. […]
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07 Aug 2026Rebrand Without Losing Your Audience
Most businesses that do a rebrand do it too fast. Getting the timing and the process right is where most of the value is. A professional services firm approached us a couple of years ago with a problem that looked, on the surface, like a visual identity problem. The logo looks dated, and the printed […]
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16 Jul 2026Web Design Agency Dubai: What to Check Before Signing
Dubai has no shortage of web design agencies. Finding one isn’t the difficult part. Finding an agency that approaches a website as a business asset rather than a design showcase is where the real challenge begins. For most businesses, the selection process begins in the same place with a Google search or shortlisting a few […]
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10 Jul 2026Brand Storytelling: A Business Strategy, Not Marketing
Most companies don’t have a brand story. They have a founding timeline dressed up as one. The difference matters more than most founders want to hear. One of the founders we worked with last year could tell you the precise date the business was founded, the reason he left his prior position, and the market […]
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17 Jun 2026Website Design Strategy: Why Most Sites Look Right & Do Nothing
There is a type of website problem that is harder to spot than bad design. The website looks good, everyone likes the design, the pages are clean & professional and everything looks good to launch. No better conversations. No stronger enquiries. No noticeable impact on how people understand the business. We see this happen often. […]
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10 Jun 2026Typography in Branding: What Your Font Is Really Communicating
A typeface can make a brand feel established or experimental. Premium or accessible. Confident or uncertain. Impressions most often happen very quickly, and most of the time, people don’t realise how they can feel about a visual this way. Being a branding agency in Dubai, we know the psychology behind it. A brand can have […]
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26 May 2026What Makes a Good Logo? The Criteria That Actually Matter
Simple. Memorable. Timeless. Everyone knows this. Almost no one knows what to do with it. Here is a thing that happens in almost every logo review: the client looks at three concepts, has a strong reaction to one of them, and then immediately begins justifying that reaction using criteria that have nothing to do with […]
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18 May 2026What Is Brand Positioning? (And How to Find Yours)
A client came to us a couple of years ago, about eight months after a rebrand they’d paid a lot for. New identity, new website, new messaging — the works. Nothing had changed. They were still losing pitches to competitors they should have beaten. Still being asked to justify their pricing. Still getting shortlisted for […]
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07 May 2026What to Look for in a Branding Company in Dubai — Before You Sign Anything
The Decision Most Dubai Businesses Get Wrong Choosing a branding agency in Dubai is one of the most consequential decisions a growing business makes. Not because branding is expensive — though it can be — but because the wrong choice does not just cost money. It costs time. Time spent producing work that does not […]
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