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Designing a brand identity that reflects Serenity Dental Clinic’s modern and ethical approach required a deep understanding of its values. Crafting a brand identity from scratch involved meticulous attention to detail, from digital touchpoints to physical assets. We created an aesthetic that conveys calm, professionalism, and transformation, aligning with the brand’s ethos of being a trusted caregiver in the dental field. The aim was to establish a cohesive and recognizable presence that would resonate with both local and international patients.
Understanding the client’s desire for a unique logo, we created a three dimensional logo design that seamlessly integrated the brand’s values and founder’s personal touch
The logo design for Serenity was inspired by the letter ‘S,’ representing “Serenity,” while cleverly resembling the Arabic letter ‘R’ — a nod to the founder, Dr. Rena. This dual symbolism embodied the clinic’s modern yet ethical identity, emphasizing care and comfort. Each element was thoughtfully curated to evoke a sense of calm and reliability, aligned with Serenity’s mission to transform dental experiences.
Our branding project for Serenity Dental Clinic encompassed everything from Logo Design, to Brand Book, to supporting Stationery
We provided brand guidelines and created business cards, email signatures, invoices, letterheads, and stamps, ensuring a seamless and professional look across all touchpoints. The result was a modern, cohesive brand that stood out in Dubai’s competitive healthcare sector, capturing the essence of care, relaxation, and professionalism.
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