Designed & Developed an eCommerce website for a new & upcoming Sportswear & Athleisure brand- CoreFit, designed around the generation that prefers to stay fit & is on the lookout for high-quality gym & sportswear.
With the segmented target audience of gym goers, the website was set to make waves in the market
We had to keep in mind the important aspects of having clear navigation with structured Information Architecture on the website, easy-to-read typography, and a clear portal of the brand’s business needs on the website.